BEHIND THE LINE: ERNO LASZLO NEW YORK
ERNO LASZLO NEW YORK
In this edition of BEHIND THE LINE we are going to delve into the story of Erno Laszlo of New York. A pioneering skincare company of old Hollywood roots since 1927. Trusted by many like Marylin Monroe for his ability to treat skin and restore women’s confidence.
THE STORY ERNO LASZLO NEW YORK
ERNO LASZLO also known as the “Mistro of the skin” believed in beauty from within and was a man of firsts. He should be known by all skincare professionals and enthusiasts.
Dr.Laszlo developed the concept of a “ritual” skincare routine with prescriptions for his clients. He also introduced cleansing oils and bars as the “double cleanse” method we know of today. This is just scratching the surface of all his accomplishments.
In 1927 Dr. Laszlo not only opened up his first institute in Budapest, but he also helped cure Princess Stephanie of Hungary acne. He did this by using his bespoke formulation treatment Phormula 3-1. It was in the 1930s when he introduced the importance of using two steps for cleansing of the face. A method that is still taught to every studying Esthetician. First cleanse to remove the grime, oil, and makeup from the day and a cleansing bar to stimulate and rejuvenate the face.
Erno Laszlo became a staple skincare line for all those on the silver screen including:
Marilyn Monroe was head over heels for Dr. Laszlo. He was able to heal a scar on her stomach and give her that signature on-screen glow. Actually Phormula 3-8 was created for Monroe to give her that luster and is still a coveted product of today. Marilyn Monroe is even quoted by saying,
Erno Laszlo not only heals my skin, but he soothes my soul.
the institute new york
Here every client would receive personal attention for skin perfection. It was such an elite club that in the ’80s products were sold on a membership basis. Membership was capped at 25,000 and every person in the club received a chic, black membership card. Today Erno Laszlo New York bespoke skincare line it still touted as a premier brand. You can choose from their cult-favorite like, SHAKE-IT TINTED TREATMENT, ANTIOXIDANT COMPLEX FOR EYES, PHELITYL CLEANSING BAR , and BRIGHTENING CLEANSING DUO. Recently in 2020 they even have a new Clean Promise. This will involve repackaging of the cleansing bars and eliminating 51 potentially harmful ingredients.
conclusion ERNO LASZLO NEW YORK
So we see that Erno Laszlo was a true pioneer. He was the master of medicine who developed innovative products and introduced specific formulations to treat various skin conditions. A true icon.