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powder foundations
Natural Beauty

WHAT IS POWDER FOUNDATION

There are so many foundations to try on the market and the powder foundation is becoming ever more popular. Why? There are a few reasons. Let’s delve into it. First, the history. Powder Foundation was born into existence when Technicolor Film, was introduced in the 1930s, by Hollywood makeup entrepreneur Max Factor. Max factor was …

Natural Beauty

Find The Best Foundation For Hyperpigmentation

Are you struggling with hyperpigmentation? It’s a pain I know. Many treatments help fade away these dark marks. But, sometimes, you need a quick fix to cover those scars. So I want to share some of the Best Foundation For Hyperpigmentation. First of all, hyperpigmentation happens to almost everyone. UV rays stimulate the production of …

ESSENTIAL MAKEUP BRUSHES
Natural Beauty

What Are The Essential Makeup Brushes?

I am a firm believer that your hands are always your best tool. Especially, when applying makeup to your skin. However, there is a time and place to have essential makeup brushes in your kit. “We don’t make mistakes. We just have happy accidents.” -Bob Ross This quote is so true. Doing makeup is like …

Natural Beauty

BEHIND THE LINE: IMAN COSMETICS

SYNOPSIS

In this edition of BEHIND THE LINE, we are going to delve into the story of Iman, of IMAN COSMETICS. A truly extraordinary woman. A pioneer for Black models worldwide. And, a makeup brand—that serves as the premier cosmetics and skincare collection designed for all Women with Skin of Color.

BEHIND THE LINE: IMAN COSMETICS
@imancosmetics
THE STORY IMAN

IMAN is the embodiment of strength. She is a beautiful, regal and gorgeous humanitarian. There is only one Iman. Early in her life, she studied Political Science at the University of Nairobi . But one day going to campus an American photographer Peter Beard stopped Iman in the streets and asked had she ever been photographed before for any fashion magazines. Iman not paying him much attention blew him off. So Mr. Beard said I’ll pay you to take some photos. Iman with all the confidence in the world said fine, for $8,000. He said fine you got. Wow!! You can see he really knew her potential before she even became a household name.

So Mr. Beard took the pictures went back to the states. He had a photo exhibition. Wilhemina saw the pictures and the next then you know they called her and asked her to come to America as a model. All at the age of 18, in October 1975. 

American Vogue

On her third day, she was shooting for American Vogue. But something strange happened. The onset makeup artist asked if she brought her own foundation. She politely says no, for by this time Iman had never even worn makeup before. So he then starts mixing a concoction of colors together to mimic her true foundation color. Well, it was way off. Iman could tell her skin color was way greyish reddish. She felt that her own identity was altered. From that day forward she was determined and embarked on finding products that were suitable for her skin.

BEHIND THE LINE: IMAN COSMETICS
@imancosmetics

Iman so that there was a total disregard at that time for women of color. All the caucasian models had everything they needed from foundation, blush, and eyeshadow. What Iman needed was not available. This is when she knew she had to become her own BRAND. In order to take care of herself, to make it in the business. She knew her image was her currency. If they don’t know how to make her look right then she will.

This leads to Iman Cosmetics. Foundations are like the holy grail for women of color. It is quite difficult to find the right shade for us. So she created a brand for Women with Skin of Color. It’s a brand created for you with your needs in mind.

BEHIND THE LINE: IMAN COSMETICS
@imancosmetics

Offering over 10 best-selling foundation shades, IMAN has met the skincare needs in African American and multi-cultural makeup that other companies were lacking. So it’s important to know Iman was one of the first brands especially tailored to Women with Skin of Color and that is something that needs to be talked about by all.

Iman cosmetics are high-quality options that work to be the best makeup for women of color. What does her collection consist of? Here are a few of her products below:

  • BB Crème in five shades
  • Luxury Concealing Foundation
  • Second To None Cream To Powder
  • Perfect Eye Shadow Pencil
  • Luxury Moisturizing Lipstick
  • Luxury Liquid Illuminator
  • Sheer Finish Bronzing Powder

BEHIND THE LINE: IMAN COSMETICS

CONCLUSION IMAN OF IMAN COSMETICS

So we see that Iman is and will always be a true icon. She was ICONIC before we knew what an icon was. For all Women of Skin of Color trying to become a model, and for all women looking trying to find a voice in society, know you can achieve it. You can be successful by having inner confidence knowing you are beautiful and can be taken seriously no matter what your background is. Conquer the next mountain.

IMAN COSMETICS Woman of Color Black owned Cosmetics

Have you enjoyed this edition of Behind The Line: Iman Cosmetics? Well, let’s connect then! Join the discussion and talk all things skincare as well as beauty-related topics with me by dropping a comment. Or also say hi on Instagram (@thelaglow)Youtube, or Pinterest @thelaglow.

Natural Beauty

Charlotte Tilbury Bronzer

Literally, how gorgeous is this Charlotte Tilbury Bronzer? I am such a fan of Charlotte Tilbury and her airbrush bronzer has become one of my new faves.  I love Charlotte Tilbury because she is all about Old Hollywood glamour. It is all about the Glitz, glamour, and being a true Hollywood starlet. Bronzer is such …

ilia multi stick At Last
Natural Beauty

ilia multi stick At Last

The ilia multi stick At Last has been my go-to product now for quite a while. More and more I love the ease of multi sticks. You can use the same products in multiple ways which cuts down the size of your makeup case. conscious awareness What I love first about ilia is their conscious …

Clean Beauty Nail Polishes
Natural Beauty

5 Clean Beauty Nail Polishes

In this article, we are going to share 5 Clean Beauty Nail Polishes. Thus, helping to take the guesswork out for you on where to get “safe” nail lacquers. However, before we do that; here is exactly WHY you should opt for such a beauty product.   WHY SHOULD YOU USE CLEAN BEAUTY PRODUCTS? The …