Merit Beauty Review: Well-Edited Essentials For True Minimalist



Entrepreneur and CEO Katherine Power creator of Who What Wear and Avaline wine has done it again. We now have Merit Beauty. A minimalist beauty brand with the tag line of less is more. I’m all about that cause after quartine and lockdown I just can’t be bothered putting on a full face of makeup anymore. Who’s with me?

Merit Beauty is a clean and comfortable makeup brand that you can wear each day. Katherine with her busy schedule wanted to create a line for those who have such a limited time to get ready. Yet still a line of makeup that makes you look beautiful. With Merit too you will notice that it is functional yet still luxurious with 6 different products to choose from plus a blending brush.


The Minimalist

merit minimalist beauty

The Minimalis is not a foundation or concealer but it will replace both in your bag. The idea is for it to look like you’re not wearing makeup. But we all need a little coverage. Be that because of rosacea, hyperpigmentation, or a beauty mark. Just apply it where you need coverage and leave most of the rest of your skin bare. It will all blend in. It will give you that makeup no-makeup look. It’s is a light to medium coverage application.

Then take the super-soft blending Brush No.1 that has five stars and blend in the complexion stick. The brush sort of diffuses the stick out. The texture of the minimalist is to mimic the texture of skin and it lasts all day.


MERIT BEAUTY PRO TIP:  Start with a really hydrated canvas underneath. Like typically a serum, moisturizer, and then sunscreen.


Day Glow

This is an almost transparent highlighter that packs a punch. Put it where the sun naturally hits the face and voila. You GLOWING BABY GIRL!! It’s also very hydrating especially since it has squalene. It locks in hydration, conditions the skin, and supports elasticity. Giving you a dewy look with no sparkle.


Flush Balm


The flush balm is somewhere between a cream blush and stain. it absorbs completely. You can directly apply it. Mood is the perfect color for all skin tones from light to dark. I suggest starting there because I know it will fit all skin tones.


MERIT BEAUTY PRO TIP:  It also looks good on the lips and you can also put it on your lids. So it is really a multi-use product. And if you ever have any harsh lines just take brush number 1 to smooth out any lines.


Brow 1980

merit beauty makeup

This volumizing brow pomade has micro-fibers in it. For those who have over-plucked, this is for you. it gives thickness and a little color. First, backcomb in lashes. Then go up and out on your brows. Many who usually fill in their brows with a pencil just now use this with great results.


Clean Lash

merit beauty

4,000 people asked the owner to create a mascara that would not smudge or clump but would be lengthening. Well, she did it. Its tubing technology creates a feathered look with no clumping. It doesn’t smudge even if you cry. It looks full but soft.


Shade Slick

This is a tinted lip oil that comes in four colors. It goes on like a lip oil but it feels more like a gel but is super hydrating. Shade slick gives a subtle look and comes in really natural colors.


So anyone looking to try another makeup line who wants no fuss MERIT is for you. This is not an artistry brand it is for real people who just want to look better. It’s clean comfortable makeup you can do in 5 minutes. They are instagrammable and produce at the same time.


Shop Now For Your MERIT BEAUTY!



Merit Beauty Standards:

An EU-compliant formula, free from over 1400 potentially unsafe ingredients. Certified by Leaping Bunny.

This product ships in packaging that is either recyclable, reusable, or compostable.


**Want Even More Clean Beauty, Insights as well as Trends?  Click HERE**

Thoughts on Merit Beauty !? Have you tried it? Well, let’s connect then! Join the discussion and talk about all things Facial massage and skincare-related topics, and more. Or also hit me up on our Facebook, Instagram (@thelaglow), or Pinterest 


merit beauty